Costa Crociere increased its conversion rate by 25%
The challenge
The Italian cruise line aimed to increase its e-commerce conversion rates. It turned to UNGUESS to:
- Optimise its online booking funnel
- Improve the digital user experience for its end users
The challenge for Costa was to see a significant year-on-year increase in its e-commerce conversion rate, while the challenge for UNGUESS was a quick adaptation of its testing activities to Costa’s design and development processes.
How much can your conversion rate increase with the right test?
Guaranteeing a stable and fluid shopping experience is crucial. Making it easy and efficient also means finding all the conversion rate’s killer factors: bugs and a bad UX. Download the case study to find out more about:
- The methodology we used
- The test results (time, identified issues, devices used, etc)
- Advantages of the e-commerce management after crowdtesting
Download the Case Study
5/5
"Our e-commerce conversion rate increased by 25% compared to the previous year."
Francesco Fiaschi
Digital Customer Experience Manager at Costa Crociere Group