Eye-Tracking Study

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Benefits of Eye-Tracking Study

Check if the user can identify the elements on the screen
See what attracts attention
Identify annoying elements
Objectively record user behaviour

Price on request.

Success Stories

How to enhance the design by involving users: the Lottomatica case study

The eye-tracking study conducted on a Lottomatica Prototype provided to the client the possibility of:

Confirming design assumptions
Focusing on areas that were not thought to be problematic
Making decisions based on objective data
Telling the rest of the BU about the choices made

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