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Benefits of Prototype Testing

Check early-stage prototypes by interacting with real end-users
Avoid usability errors early on
Detect errors before they become expensive to fix

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Success Stories

How to enhance the design by involving users: the Lottomatica case study

In detail, the iterative evaluation of the prototypes with users opened a window on the ‘real’ that allowed to:

Confirming design assumptions
Focusing on areas that were not thought to be problematic
Making decisions based on objective data
Telling the rest of the BU about the choices made

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