Concept testing evaluates your brand concepts through feedback from your real users, assessing their interest through deep dives into their needs, values, attitudes and behaviours, and their relationship with the category. UNGUESS’s concept testing draws on market research, surveys and focus groups in our community of real humans.
Save time and resources
Reveal brand equity of product concept
Ensure pre-launch product optimisation
Confirm allocated pricing
Understand positioning compared to competitors
Identify possible pain points