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Concept Testing

Evaluate your brand concepts through fast, detailed feedback from real users

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Benefits of Concept Testing

Concept testing evaluates your brand concepts through feedback from your real users, assessing their interest through deep dives into their needs, values, attitudes and behaviours, and their relationship with the category. UNGUESS’s concept testing draws on market research, surveys and focus groups in our community of real humans.

Save time and resources

Reveal brand equity of product concept

Ensure pre-launch product optimisation

Confirm allocated pricing

Understand positioning compared to competitors

Identify possible pain points

Price on request

Success Stories

Join these global brands in using the power of our crowd

Ready to get in touch?

We can do so much together. Send a request is just the beginning of an amazing journey for you, your digital solution, and your users. Connect with us and our Customer Success Manager will get back to you for a meeting.

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