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Eye-Tracking Study

See your product through the users’ eyes, with tracking tests conducted by real humans.

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Benefits of Eye-Tracking Study

Understand the customer experience by seeing your product through the users’ eyes. This eye-tracker test – performed by our community of real humans – checks that users can correctly identify the elements on the screen, detects what attracts their attention, and identifies annoying or distracting elements. Result: you’ll understand exactly what your users look at, in what order and for how long – and you’ll see what you don’t see, too.

Check if the user can identify the elements on the screen

See what attracts attention

Identify annoying elements

Objectively record user behaviour

Price on request

Success Stories

How to enhance the design by involving users: the Lottomatica case study

In detail, the iterative evaluation of the prototypes with users opened a window on the ‘real’ that allowed to:

Confirming design assumptions

Focusing on areas that were not thought to be problematic

Making decisions based on objective data

Telling the rest of the BU about the choices made

Join these global brands in using the power of our crowd

Ready to get in touch?

We can do so much together. Send a request is just the beginning of an amazing journey for you, your digital solution, and your users. Connect with us and our Customer Success Manager will get back to you for a meeting.

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