UNGUESS challenges

A research with 1,500 respondents across Italy, Spain and France, aimed at providing e-commerce and digital professionals with an in-depth tool for understanding the preferences and choices of consumers regarding

Learn about our exclusive research on the world of Luxury and the big fashion brands. In the Luxury world, competition is high, at least as high as user expectations. Ensuring a bug-free experience is the key to eCommerce success.

What is that makes a mobile shopping experience user-proof?

User and customer experience: find out how the big brands are doing

Are we ready to offer an effective and "future ready" digital experience?

We see that Spanish banks are investing more and more in the digital acquisition of end-to-end products, trying to offer an online experience that is as simple and friendly as other business sectors.

Since the start of the year, two million new consumers have been recorded in Italy alone, and the sector will grow up to 55% globally in 2020.

How many clicks does it take to buy a dress in Italy and Spain?

The churn rate in the utility sector is not to be taken lightly. The annual average of users changing energy and water supplier is between 12 and 15%, and the trend is not declining1.

According to the Bank of Italy, since the beginning of the pandemic, about 15% of households have applied or considered applying for a loan from a bank or finance company.

Learn how customers select health centers and what are the main pain points of the process

Learn how to improve your conversion rate through our innovative UX research

We asked the community to test 8 flight aggregators: Booking.com, eDreams, Expedia, etc...