UNGUESS challenges

the state of digitalization of european tourism web
UNGUESS challenges

The state of digitalization of European tourism

Are we ready to offer an effective and "future ready" digital experience?

how many clicks
UNGUESS challenges

How many clicks does it take to open a bank account in Spain?

We see that Spanish banks are investing more and more in the digital acquisition of end-to-end products, trying to offer an online experience that is as simple and friendly as other business sectors.

UNGUESS challenges

How Many Clicks Does It Take To Buy A Dress?

Since the start of the year, two million new consumers have been recorded in Italy alone, and the sector will grow up to 55% globally in 2020.

italy vs spain
UNGUESS challenges

The State Of Digitalization in Italy Vs Spain

How many clicks does it take to buy a dress in Italy and Spain?

electricity supplier
UNGUESS challenges

How many clicks does it take to change electricity supplier?

The churn rate in the utility sector is not to be taken lightly. The annual average of users changing energy and water supplier is between 12 and 15%, and the trend is not declining1.

request a loan quote
UNGUESS challenges

How many clicks does it take to request a loan quote?

According to the Bank of Italy, since the beginning of the pandemic, about 15% of households have applied or considered applying for a loan from a bank or finance company.

healthcare challenge
UNGUESS challenges

Customer Journey Benchmarking: the healthcare challenge

Learn how customers select health centers and what are the main pain points of the process

first click
UNGUESS challenges

First Click Test on six major Swiss banks

Learn how to improve your conversion rate through our innovative UX research

booking unguess
UNGUESS challenges

The booking challenge

We asked the community to test 8 flight aggregators: Booking.com, eDreams, Expedia, etc...

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