This analysis evaluates a new user’s first impression of your digital product, through tests using real humans. In the Five-Second Test the user is shown a screenshot or a mock-up of the product for a few seconds, after which the image is hidden and the user is asked a series of questions. The First Click Test examines which part of the interface the user clicks on first to complete their intended task.
Evaluate users’ first impression of your product or service
Test whether users understand your value proposition
Make your product outstanding at first sight
